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Sprint is struggling for an identity, and it seems nothing has gone right for them since their purchase of Nextel back in 2005. So, in an addition to drop a few extra pounds and prepare to come back onto the scene, they dropped their “problem” customers and picked a new marketing direction. They’re focusing on data services, so it makes sense that they’ve struck a deal with Fox Interactive Media, which owns MySpace.
The new MySpace Mobile site is an advertising-supported venture, hence the free access. This will be available directly from the Sprint mobile portal, allowing for quick, easy access to the social network.
In addition, through a long-standing relationship between MySpace and Fox, Sprint data customers will get direct links to the following FIM Web sites: IGN, AskMen, FoxSports.com on MSN, RottenTomatoes, and Fox’s network of local affiliates.
Now, we know that other carriers have allowed their subscribers access to MySpace. This deal, however, concerns the next generation of MySpace Mobile. Some previous deals, such as one struck last year with AT&T, allowed access to MySpace Mobile, but for a monthly fee.
This isn’t going to bring Spring back into heavy competition with AT&T and Verizon, but it’s definitely consistent with their new marketing direction.
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