You have to hand it to Sprint. They’re doing everything they can to stop their bleeding subscriber-base. Last quarter, they lost a million customers, which is doubly bad, since it means they’re signing on with rivals. The nation’s No. 3 carrier battled back in the second quarter, releasing the Samsung Instinct, which became their fastest selling model ever. They also revamped their ad campaigns. Yet, when the dust cleared, they found themselves 776,000 subscribers lighter.
Their churn, though, shot down below the 2 percent mark, which has to be considered an improvement. It was about the same as the second quarter last year. And you know what they say. Flat is the new up.
The worst part is the outlook for the current quarter:
Sprint predicted higher contract subscriber losses this quarter, without elaborating. Nelson estimated Sprint would lose 700,000 long-term clients in the period. Revenue from contract customers may face “modest pressure” for the rest of the year and cut operating profit this quarter, Sprint said.
I understand that Sprint needs time to turn this around, and that we’re a largely impatient society. But if they lost a ton of subscribers last quarter, lost more this quarter, and expect yet more in the current period, well, when’s something gonna happen?
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