As we learned yesterday, not many people are using the multimedia functions on their phones. In fact, just 4.2 percent of cellphone owners have watched video on their phones. It seems that with widely-advertised services like Verizon’s VCAST and AT&T’s mediaFLO, you’d have more people accessing these features. After all, they have roughly 130 million customers between them. But it turns out that 47 percent of people don’t even know whether their carrier offers mobile TV and video services.
The study further found that:
* Forty-one percent view content between daily activities, 16 percent while waiting in line and another 14 percent while in transit (i.e. on the bus or other modes of transportation).
* Thirty-one percent of people who have viewed mobile TV or video indicated that they have spent “less than five minutes” doing so, and 58 percent watch mobile TV and video at least one to three times per month.
* Fifty-seven percent of those surveyed would consider the ability to pause and resume content a deciding factor in whether they would watch longer forms of content, such as a full-length movie, on a mobile device.
So how do you consume your mobile video?
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