Comments on: CBS aiming for GPS advertising http://goingcellular.com/mobile-advertising/cbs-aiming-for-gps-advertising-44123/ Cellular news, reviews and information Sun, 05 Sep 2010 19:02:24 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: GPS: Do you know who is tracking you? | Going Cellular http://goingcellular.com/mobile-advertising/cbs-aiming-for-gps-advertising-44123/comment-page-1/#comment-281 GPS: Do you know who is tracking you? | Going Cellular Wed, 30 Apr 2008 15:47:52 +0000 http://www.goingcellular.com/mobile-advertising/cbs-aiming-for-gps-advertising-44123/#comment-281 [...] only going to see more GPS-based applications and services in the future. We’re already seeing location-based advertising, courtesy of GPS social network Loopt. This service is becoming more widespread after its debut on [...] [...] only going to see more GPS-based applications and services in the future. We’re already seeing location-based advertising, courtesy of GPS social network Loopt. This service is becoming more widespread after its debut on [...]

]]> By: Joe http://goingcellular.com/mobile-advertising/cbs-aiming-for-gps-advertising-44123/comment-page-1/#comment-120 Joe Mon, 11 Feb 2008 13:36:16 +0000 http://www.goingcellular.com/mobile-advertising/cbs-aiming-for-gps-advertising-44123/#comment-120 I figured that with your marketing background you'd appreciate this one. And yes, coupons are one thing. Ads are another. If they're giving out coupons based on location, well, we're back to paying people to look at ads (or potentially doing so). I figured that with your marketing background you’d appreciate this one. And yes, coupons are one thing. Ads are another. If they’re giving out coupons based on location, well, we’re back to paying people to look at ads (or potentially doing so).

]]> By: Erica DeWolf http://goingcellular.com/mobile-advertising/cbs-aiming-for-gps-advertising-44123/comment-page-1/#comment-115 Erica DeWolf Sun, 10 Feb 2008 03:47:03 +0000 http://www.goingcellular.com/mobile-advertising/cbs-aiming-for-gps-advertising-44123/#comment-115 Great post! Its important to point out that marketers can get a similar effect with RFID (radio frequency identification) chips embedded in mobile phones, which is becoming more of a common thing. This way, a store that offers mobile coupons places an rfid reader at their entrance. When an individual with a RFID embedded phone walks by, the reader sees that and automatically sends a coupon. Great post! Its important to point out that marketers can get a similar effect with RFID (radio frequency identification) chips embedded in mobile phones, which is becoming more of a common thing.

This way, a store that offers mobile coupons places an rfid reader at their entrance. When an individual with a RFID embedded phone walks by, the reader sees that and automatically sends a coupon.

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