Do you plan on switching cell carriers any time soon? If you do, where do you plan to switch? There are a number of options out there, each having its advantages and disadvantages. According to data supplied by ChangeWave, the big two cell companies benefit most from people who switch. Of all the people surveyed who said they were likely to switch wireless carriers within the next six months, a third of them said AT&T was their destination. Not to be totally overshadowed, Verizon is the destination for 24 percent. Yes, this adds up to more than 50 percent, meaning the rich will get richer.
One of the only ways to gain subscribers these days is to get them on the rebound from other carriers. There isn’t nearly as much new business as there was even five years ago. So carriers are now trying to make it attractive to switch to their network. AT&T has the inherent advantage of the iPhone, which is why they’re the destination of 33 percent of customers changing carriers.
Here’s a confusing bit of the survey. It showed that 9 percent of AT&T customers are thinking about switching, while 11 percent of Verizon ones are. Yet when it comes to customer satisfaction, Verizon holds the edge, with a 50 percent satisfaction rate to AT&T’s 31 percent. Perhaps the iPhone is not only drawing people to AT&T, but it’s also causing them not to switch carriers. Verizon also ranked first in dropped calls.
What does this mean for the cell market? That having the cutting edge device is a tremendous advantage. But what if AT&T loses exclusivity on the iPhone? What if you can walk into a Verizon dealer and buy one late next year? That could change the entire game.
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