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Late last year, Verizon lost a lawsuit regarding their unlimited data plans. They advertised them as unlimited, and nowhere was there any notation of any limits on a data account. Behind company walls, though, Verizon was jettisoning subscribers who routinely exceeded 5 GB monthly. They shelled out over a million in the settlement. AT&T isn’t going to make the same mistake. Apparently, their data plan is unlimited — or should I say, was unlimited. Beginning January 20, they’re rumored to be setting a cap of 5 GB on data plans, whether through a smartphone or a laptop data card.
There won’t be an additional charge for data usage above 5 GB. Instead, AT&T reserves the right to kick your butt off their network if you consistently disobey their limits.
In positive news, MEdia MAx Unlimited plans get a $4.99 reprieve, dropping from $39.99 to $35. This includes unlimited text, a feature that costs $20 per month otherwise. Fitting, then, that the MEdia Net Unlimited plan without unlimited text messaging is $15 per month.
You can check out Engadget Mobile, as they have a slideshow of the AT&T internal release.
In the end, personal phone users win, since they can purchase MEdia Max for $5 cheaper. But smartphone users lose out, since their unlimited data plans are no longer unlimited. D’oh. Still, unless you’re tethering constantly, most people can live off of 5 GBs per month.
It’s sad, though, to see unlimited data dying a slow death.
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